Don't Miss....
Keywords in Healthy Public Policy
 871 K

Understanding Policy Developments and Choices Through the “3-i” Framework: Interests, Ideas and Institutions
 624 K

Evidence and Healthy Public Policy: Insights from Health and Political Sciences
 171 K  By Dr. Patrick Fafard for the NCCHPP, 2008.

Policy frameworks and public health influence
 292 K  Presentation by François Benoit at the NCCPH Summer Institute 2008.

Annotated Bibliography: Public Policy Processes
729 K


Links
Readings
EBPM - Evidence-based Policy Making. On the site Paul Cairney: Politics and Public Policy.

Tools for Policy Impact: A Handbook for Researchers.
 920 K. Start, D. and Hovland, I. (2004). Overseas Development Institute (ODI).  Available on the site of the ODI.

An Introduction to the Policy Process: Theories, Concepts, and Models of Public Policy Making. Third Edition. Birkland, T.A. (2010). M.E. Sharpe, Inc. Abstract available on the site of M.E. Sharpe, Inc.

Agendas, Alternatives and Public Policies. 2nd Ed. Kingdon, J.W. (2003). Longman. Description available on the site of Pearson Higher Education.

L'étude des politiques publiques Third edition. Lemieux, V. (2009). Les Presses de l'Université Laval. Abstract available on the site of Les Presses de l'Université Laval. In French only.

Gouverner par les instruments Lascoumes, P. and De Galès, P., Eds. (2005). Abstract available on the site of SciencesPo - Les Presses. In French only.

l'espace politique.  "Online journal of political geography and geopolitics." On the website of revues.org. In French only.


Contact
Marianne Jacques  


 

Understanding Media Communications
This presentation by the Centre's Val Morrison was part of her workshop at the 2010 Summer Institute.
Published in July, 2010.  DescriptionDownload  486 K.
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During this workshop, held on June 29, 2010 in Winnipeg, Manitoba, Val Morrison set out to:

Illustrate how even the best-conceived communications products (posters, various public health campaigns, etc.) can be interpreted in radically different ways by their intended audience,

Provide an understanding of the different “moments” of communication and how they affect interpretation, and

Provide workshop attendees with the ability to understand how both the construction and the interpretation of messages are “socially located”.

Understanding Media Communications: The Encoding / Decoding Approach
 486 K
Val Morrison
 Image - first page of presentation - click to download

Traditional models of communication often assume that the meaning of the message communicated is fixed. That is, assuming that the method of communication is “well constructed,” there is only one possible interpretation of the message. The goal of those communicating the message is thus to find the most efficient way of getting the message to the target audience. Frustrating situations may arise when audiences seem to misinterpret what the sender intended them to understand. Often the solution is to then return to the drawing board and come up with a “better” message. In reality, research has shown that just as the senders of messages are institutionally and socially located (for example, public health actors might speak from a specific institutional location and, as a group, are likely to share certain social characteristics such as class and education) so too are audiences. In other words, audiences are not simply the receivers of messages but are active in interpreting the messages that are sent. In this workshop, we will use one particular approach to media communications (the encoding/decoding model (Hall, 1980) to work through an analysis of several examples of public health communications.
The production of the NCCHPP website has been made possible through a financial contribution from the Public Health Agency of Canada.